The United States eSports Federation (USeF) is the official governing body for eSports in the USA and a member of the International eSports Federation (IeSF).
The USeF is a not-for-profit organization with the responsibility to promote, grow and develop the quality, diversity and beauty of eSports as part of the fabric of our communities, and our day-to-day lives for now and generations to come. Most importantly to nurture, inspire and protect Athletes and the eSports culture. Our ambition is to unite all eSports stakeholders, including Athletes, event organizers, technology producers, innovators and inventors, IP holders, parents, sponsors and fans.
The USeF wishes to be an organization that is worthy of its mandate as a steward and champion of eSports. All people and entities with interests in eSports are welcome to join the USeF family.
The USeF will focus on developing Armour On our unique program for protecting Athletes, to help mitigate any negativity towards gaming, focussing on mental health awareness, anti doping, movement, gender issues and nutrition. Armouring is the educational process to ensure that gamers have the required knowledge and protection against any negative aspects that may arise.
USeF will also incorporate, the Safe Sport Course (US Congress created and required) for background checks to protect young victims from sexual abuse. The Safe Sport Authorization Act of 2017 came into law in February 2018.
In addition the USeF will maintain a calendar of eSports events to promote eSports activities across the USA.
Following the statutory application procedures the USeF is honored and proud to be recognized and accepted as a member of the IeSF as of October 2018.
Former Director General of SportAccord, GAISF (Global Association of International Sport Federations), led membership application process for recognition of International Federations, managed the full-time staff of organization, all programs and operations, organized multiple World Games. Former Director at International Judo Federation. Vice-President International Esports Federation (IESF) .
Previous CEO and Chairman of McCann-Erickson, managed $16 billion of advertising and sponsorship for Coca Cola, Sony, Microsoft, X-Box, Motorola, MasterCard, Johnson & Johnson & General Motors. High-level relationships in and around electronic space. Expert in creations, growth and management of intuitive sponsorship and advertising platforms.
Founding member of the San Diego Exploratory Foundation (SDEF), which won the Inaugural Association of National Olympic Committee (ANOC) World Beach Games in San Diego, 2019. In 2006, one of the first United States Multi-LAN Gaming Center Muddclub. Previous Esports business development coordinator at Oomba, Gameworks. A Professional ESports player for CAL i| Gaming and previous AOR America Formula 1 racer. Previous General Manager at the University of Southern California Esports team for Overwatch.
Working at the University of Southern California (USC) and acts as USC’s League of Legends Team Psychologist during the 2018-2019 season. He is passionate about eports, gaming, and their players and hopes to promote responsible gaming for the 21st century. Ryan grew up gaming and excited to see the direction of professional and amateur esports. He desires to support the gaming community by promoting a balanced lifestyle to increase the health and performance of all esport athletes. Another one of Ryan’s goals is to increase esport’s accessibility to the general public through education, discussion of current research in the field, and holding open conversations to build the esport community. By demystifying gaming, we can work together to expand the understanding, enjoyment, and participation of esports for all.
Robert is a seasoned media and marketing professional with over 20 years of domestic (USA) and international experience. Robert has worked in the online gaming business since 1997 working with global companies such as PartyGaming, 888, Pinnacle and others in legalized markets around the globe. Earlier in his career Robert was the Director of International Broadcast Services for Yahoo!, where he developed and implemented the Internet broadcast business model in 24 countries outside the United States. Prior to Yahoo!, Robert worked directly with Mark Cuban as the Senior Director of Sales and Marketing Technology for Broadcast.com, developing the sales strategies and revenue models, which eventually lead to a ground breaking IPO for Broadcast.com. As sports betting is starting to take hold in the USA Robert stands behind fair and responsible gambling. As such, Robert is also the VP of the Integrity Commission of the United States eSports Federation with the mission of encouraging fair and honest play amongst the competitors of this rapidly growing sport.
Cinnamon co-founded and served as the COO of GameCo. At GameCo, Cinnamon built the world’s first in-casino video game gambling machine. Cinnamon co-founded and was the COO of The Gamer Agency where she built the esports studio in the Microsoft NYC flagship store. Cinnamon started her career in the music touring business with groups such as HANSON, Mary J. Blige, and Jane’s Addiction. She took her extensive production background into the world of competitive gaming where she produced GameRiot and The World Series of Video Games . Cinnamon served as VP at United Entertainment Group producing experiential events for Microsoft, Unilever, eBay, Mondeleze, QUALCOMM, and Kellogg’s.
Alfredo has his roots with the national Olympic committees of Mexico and the USA. His experience expanded while serving with international multi sports organizations at the Pan American Sports Organization and ANOC, where he developed the updated Statutes and structures. He is proud to have contributed to the LAOOC ‘84 Games as International Relations and Protocol Director.
Other experience enhancing activities include work with a good number of NGBs at the domestic level and IFs at the international in both structures and recognition processes. He regularly attends the EOC, PASO, CACSO, CANOC and OCA General Assemblies as well as SportAccord and the IF Forum. He has lived in Honk Kong working as the Managing Director of an international logistics firm. He took the Huffington Post to Mexico where he contributed with articles on many topics such as AI, the BenOpt, the Heresy of the Pope, Concussions in youth soccer, What women are afraid of (that men don't know) and interviews with Hillary Clinton and Sheriff Arpaio. He is fluent in English, Spanish and competent in French.
At the USeF we live eSports. It’s about a commitment to the sport, people and the future.
It is what we do, it’s why we are here.